Belle’s Refreshing Juices, operated by Shechem Marketing, was recognized as a National Finalist under the Industry Sector – Small Enterprise Category during the 2025 Productivity Olympics National Awarding Ceremony held on 01 October 2025 in Taguig City.

Belle’s Refreshing Juices is a family-owned business that began in 2015. As vegetarians, fruit and vegetable juicing has been part of their daily regimen. With the goal of promoting a healthier beverage option to Davaoeños, they launched the business.

Starting with just two flavors—mango and pineapple—in 2015, they have since expanded to more than 12 fruit juice varieties. In addition, they have diversified their product line to include fruit vinegar, virgin coconut oil, coco seasoning, and coco coffee.

Before being named a National Finalist, Belle’s Refreshing Juices was selected as the Regional Winner of the 2025 Productivity Olympics for Region XI (Davao). After a grueling national selection and judging process, they became one of the 30 National Finalists honored in Taguig City.

Belle’s Refreshing Juices was represented by its owner, Ms. Fretchen Belle Juanite, during the awarding ceremony. The business received a cash prize, a plaque of recognition, and priority endorsement for DOLE and NWPC training programs.

Following the ceremony, Ms. Juanite expressed her heartfelt gratitude to RTWPB-XI and shared her hopes of collaborating with the agency again in the future.

The Productivity Olympics, launched in 2008, is a flagship advocacy program of the National Wages and Productivity Commission and the Regional Tripartite Wages and Productivity Boards. It aims to promote productivity and quality, and to showcase the best productivity improvement programs and practices of micro, small, and medium enterprises (MSMEs) nationwide. (Kenneth Paul Recaña)