NWPC provided training on “Social Media Marketing” to PHINMA Foundation Inc. members on October 1, 2020 via Zoom. During the training, the Productivity Toolbox module was repackaged to be part of PHINMA’s series of KABUHAYANihan trainings and was entitled “KABUHAYANihan Training Session 11: Creating Catchy Sales Posts on Facebook”. Ms. Julie C. Llorente, Senior Labor and Employment Officer from the Training and Technical Services Division served as resource person.

KABUHAYANihan is PHINMA’s community collaboration in response to the Covid pandemic. In its first phase they supported 13 organizations through the provision of PPEs, testing kits and groceries. They also handed a total of P11.7M worth of assistance to daily-paid employees (no work-no-pay). The program aimed to empower PHINMA’s clients with opportunities for livelihood development through skills training and start-up fund assistance towards self-reliance and resiliency. The beneficiaries are the “Ates and Kuyas” assigned at PHINMA floors and common areas of the building. NWPC is one of project partners, having previously received ISTIV-Bayanihan training through RTWPB-NCR.

NWPC and PHINMA, in a meeting held in Sept. 17, agreed to provide the “Ates and Kuyas” training on social media marketing, having started their own online businesses with no formal experience in marketing. They also agreed to provide training on photography and how to create creative posts.

The training consists of modules on using social media as a productivity tool and creating viral social media posts. It focused on advantages of using social media as a contact-less marketing and sales strategy.